IPTV Reseller Pricing: How to Price Your Lines

IPTV reseller pricing is the decision that shapes everything else in your business: how many customers you attract, how much time each one takes, and what is left at the end of the month. The good news is that you do not have to guess. Your cost per line is fixed by the credit price, so you can build your prices from the bottom up. This guide walks through a simple IPTV reseller pricing method you can use at iStream Central, with worked examples based on the store's real credit price.

Start from your cost floor

As of October 2026, one credit costs €3 and 1 credit pays for one customer month. That gives every line length a fixed cost before you sell anything:

This is your floor. Selling below it means paying for your customer's line out of your own pocket. Selling right at it means working for nothing. Every sensible IPTV reseller pricing plan starts here and adds on top.

Add the costs that do not show in the panel

The credit cost is only part of what a line really costs you. Before you set a price, add up the rest:

• Payment fees. Most payment providers keep a small part of each payment. Check the fee page of the provider you use and add it to every line.
• Support time. Setting up a new customer, answering questions about apps and helping with renewals all take time. Decide what an hour of your time is worth to you.
• Refunds and goodwill. Now and then you will give a customer a few extra days or some money back. Keep a small allowance for it.
• Your own tools. A phone plan, a website or a store, a domain name. Spread these monthly costs across your active lines.

Once you add these, your real floor sits above the credit cost. That is normal, and it is the reason a price only slightly above €3 for a month is rarely worth selling.

Price for value, not just for cost

Cost tells you the smallest price you can accept. Value tells you what customers are willing to pay. Your customers are not buying credits. They are buying a working setup, quick answers when something goes wrong, and a real person they can message. Resellers who reply fast and explain things clearly can charge more than those who do not, even with exactly the same cost per line.

A few questions help you place yourself:

• How quickly do you reply to messages, including evenings and weekends?
• Do you help customers install a player app and enter their login details?
• Do you send a reminder before a line runs out?
• Do you accept payment methods your customers already use?

Every yes is a reason to price above the floor, and a reason a customer stays with you.

A worked IPTV reseller pricing example

Here is one way to set prices. Start with a 1 month price of about three times your credit cost, then step the price per month down on longer lines so customers have a reason to commit. With the store's current credit price, that gives the example ladder below. These are example prices only. Your own market decides your real ones.

In this example a 1 month line sells at €9 and leaves you €6, while a 12 month line sells at €81 and leaves €45. The longer line earns less per month, but it replaces eleven separate sales, payments and reminders with one. Our guide to IPTV reseller profit and margins shows how these numbers move at different prices, and the 1, 3, 6 and 12 month offers guide explains how to design the ladder itself.

You can also try your own numbers in the profit calculator on the home page.

Rounding and presentation

• Use round, easy prices. Customers remember a round number and can compare lengths at a glance.
• Show the price per month next to longer lines so the saving is easy to see.
• Keep the same prices everywhere you sell, from your website to your social profiles, so nobody feels they paid more than a friend did.
• Keep your price list in one place and update it all at once.

Why a race to the bottom hurts

It is tempting to undercut every other seller you can find. The problem is that a price close to your cost leaves no room for payment fees, support time or the occasional refund. One customer who needs an hour of help can wipe out the profit of a whole month of lines. Very low prices also attract customers who switch the moment they see a smaller number somewhere else, which means more setup work for you and fewer renewals.

A steadier approach is to price at a level where you can afford to give good support, then win customers on service and clear communication. A fair price you can keep for a year is worth more than a low price you have to raise next month.

When to revisit your prices

Look at your IPTV reseller pricing again when:

1. Your credit cost changes, for example when you move up to a bigger pack.
2. Your payment fees change.
3. Support is taking more of your time than you planned.
4. Nearly every customer picks one length and ignores the others.

Give existing customers notice before a price rise and keep the price they paid until their current line ends. That keeps their trust intact.

Bigger packs lower your floor

Packs from 100 credits include bonus credits, which brings your cost down to €2.31 a credit. A 12 month line made from a bonus pack costs you €27.72 instead of €36. You can keep your prices and take the extra margin, or put it into faster support. Either way, check your IPTV reseller pricing again once you start buying bigger packs.

Put your prices to work

Good IPTV reseller pricing is simple to explain: a clear price for each line length, a small reward for longer commitments, and enough margin to look after every customer properly. See the current credit price and every pack on the reseller page, or start with 20 credits for €60 and set your first prices today.